The Art of Design
The Art of Capturing Attention
Welcome to my website dedicated to the art of packaging design and visual identity at its finest.
Embarking on agency life back in the 90s with Ogilvy & Mather, I soon broke away from the pack and became a lone wolf.
While having worked with major players, I’ve always cherished the individual-close Client relationships. Then there’s a chance for perfect things to emerge…
Quick Decision
The First Impression is Crucial.
95%
Daniel Kahneman, the Nobel Prize laureate in Economics in 2002, argues that up to 95% of daily decisions are determined by emotional mechanisms that occur at the level of unconsciousness.
82%
A study of the wine sector conducted by wine.net revealed that 82% of a sample of 2000 consumers mainly relied on the label to choose their favourite wine.
Blink and Buy
Multisensory Message
On average, a consumer spends between 8 and 12 seconds looking at products on a shelf.
10 sec.
Sight dominates during shelf exploration, while other senses, such as touch, become crucial during interaction with the bottle.
* Reidick O. (2003). People buy the wine label, not the wine. Graphics I., 1–27.
* Lehmann S. and Murray M.M. (2005). The role of multisensory memories in unisensory object discrimination. Cognitive Brain Research, 24(2), 326–334
* Lick E., König B., Kpossa M. and Buller V. (2016). Sensory expectations generated by colours of red wine labels. Journal of Retailing and Consumer Services.
From concept to completion
At BRAND NEW LABEL, I pride ourselves on crafting packaging solutions and visual identities that stand out amidst the crowd.
Consistent visual brand identity creates clear communication and builds a strong relationship between the customer and the brand.
“A brand is a promise you make.”
( B. Tracy )
The devil is in the details
With meticulous attention to detail and a passion for innovation, I strive to elevate brands to new heights through captivating design.
Whether you’re seeking packaging that speaks volumes or visual branding that leaves a lasting impression.
The appearance of the label and the tactile sensation influence the ability to attract attention on the shelf and expectations regarding the quality and taste of the wine, beer, and consequently, consumer decisions.
Furthermore, the label affects the perception of taste and enjoyment.
Creativity and functionality
Work & Offer
Branding | Packaging Design | Key Visual | Strategy | Customer Experience | Logo | Brand Book | Pre-press Services | System of Communication | Motion Design | Web Design | Social Media…
Contact
Let’s talk about your brand!
©2024 All Rights Reserved | RAY ENBURG